Fashion Valet Fail

‘breaking stereotypes and embracing your curves no matter what size you’re in’?

Do you know why that line from Fashion Valet’s Min Luna X page is so much bullshit? Because if Fashion Valet and the designer were really interested in ‘breaking stereotypes’ and ’embracing curves’, they would have …

1) used plus size models instead of the usual ‘regular’ sized one you see modelling the clothes.

How can FV and the designer talk about embracing curves when they’re not willing to embrace any in their campaign? And how are women with curves supposed to assess how these clothes look on themselves, i.e. women who have curves, when they are only shown on a model with next to none?

2) made the clothes available in sizes larger than just the current UK14 maximum. (There’s a limit to embracing one’s curves, I guess.)

3) not given the outfits insulting names like ‘Look Taller’ ‘Hide Your Flaws’, ‘Cover Up Jacket’, ‘Hide Your Bum’, ‘Slimmer Thighs’ and ‘Longer Legs’.

So, first they say women should ’embrace’ their ‘curves’ and are ‘all beautiful’ in ‘unique’ ways and then they suggest that
a) these unique curves should be covered and hidden;

b) that these curvy women who are beautifully unique should aspire to longer legs and slimmer thighs?

c) that these vertically-challenged women should try to look taller because … all heights are uniquely beautiful, but some are more beautiful than others?

d) that these same women should hide their ‘flaws’? What flaws? I thought everyone is beautiful in unique ways?

Perhaps Fashion Valet and Min Luna should think of firing their copywriter.

This fashion line is dodgy has hell, and stinks of insincerity and shallowness. FashionValet.com and Min Luna really need to do better. They need to STOP insulting women and STOP pretending to believe that women of all shapes and sizes are beautiful. It’s obvious that they don’t.

X5
‘Beautiful no matter your size … as long as your size is UK14 and under.’

 

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s