A number of years ago, I was asked to participate in an ad campaign for Origins’ new skincare range. Participants were invited to fill answer questions about our skincare regime, what we disliked about our skin and what we wanted to improve.
We were then given Origins’ new products and asked to test them out for a month before answering more questions, this time about how we’d found the skincare range. We were then made-up and photographed. We were asked to rate the products from 1 to 10, and we were (supposed to be) photographed holding up the corresponding number of fingers to show our approval of the range.
The plan was to use our pictures in Origins’ local (Malaysian) promotional campaign for the products, but mine were never used because I didn’t rate the products. The reason for this was I didn’t actually notice a difference in the way my skin looked and felt. Mind you, I’d not expressed any dissatisfaction with my skin during the first round of questions. My skin care regime has always been just to wash with whatever soap I happen to be using in the shower and then slap on the ‘moisturiser of the moment’, i.e. whatever I can afford to get, usually Johnson’s Baby Lotion. I have never spent more than a minute on my skin and don’t pay it much attention, so I really would not have noticed even if the products had resulted in any changes.
It’s been said that the beauty industry would collapse if women were happy with themselves. Cosmetics companies depend on us finding fault with our appearance. Not noticing wrinkles, pigmentation and goodness knows what else women are supposed to stress about with regard our skin meant that I wasn’t an effective tool in persuading other women to part with their cash.
I never had a single pimple growing up, and I’ve been told how lucky I am in that respect, but I wonder if dealing with spots would have been easier than worrying about what others identified as my ‘weight problem’. Acne seems a more acceptable adolescent challenge than being overweight: Apparently, no one asks to be pimply, but you only have yourself to blame if you’re fat.